# Audience research brief and evidence
Complete the brief before research. Fill the evidence section with AI after reviewing the sources.

## My research brief
- Brand and product: [Name]
- Audience to investigate: [Customer group and purchase situation]
- Market and language: [Location and language]
- What I already know: [Customer facts, with sources]
- Questions I need answered: [Motivations, buying triggers, objections, language, or alternatives]
- First-party material: [Anonymized reviews, survey responses, customer questions, or interviews]
- Other starting sources: [Product/review pages or relevant public research]
- Competitors or alternatives: [Names and why customers consider them]
- Gaps: [What I haven't validated]

## Evidence record
Repeat for each useful finding:
- Pattern or finding: [Specific observation]
- Customer wording, if quoted: [Short exact quote, never invented]
- Source and date: [URL or supplied file; publication/review date where available]
- Who it represents: [Own customers, competitor customers, or a broader group]
- Support: [Evidence and limits of the sample]
- Interpretation: [What this might mean, separate from the observation]
- Relevance to my campaign: [Why this matters here]
- What needs checking: [Uncertainty or conflicting evidence]

## Candidate insights
For each candidate, record: customer situation → desire or tension → evidence → possible campaign relevance.
No finding is approved just because AI suggested it.