When someone asks AI what to buy, the assistant answers from pages that state plain, checkable facts: materials, sizing, who it's for. A page that leads with brand voice instead of facts gets skipped, no matter how good the product is.
Paste your current product page into the prompt below. It rewrites the page so the facts come first and the story comes after. Nothing invented, nothing exaggerated, just your real product stated in a way an AI model can actually use.
What is inside
One prompt. Paste your current product page copy in, fill in the facts you can actually stand behind, and get back a version built to be cited: the summary, the materials, the sizing, who it's for, and one real review quote, in that order.
The prompt
Run it once per product page, not once for your whole site. GEO happens page by page, the same way AI answers question by question.
The GEO prompt
You are rewriting an e-commerce product page so AI assistants (ChatGPT, Claude, Perplexity, Gemini) can quote it as a source when someone asks what to buy.
Paste your current product page copy below, then run this.
MY CURRENT PRODUCT PAGE COPY:
[paste it here: title, description, specs, whatever you have]
MY PRODUCT'S REAL FACTS (only fill in what's true. Never invent a number):
- Materials / ingredients / what it's made of:
- Sizing, fit, or dimensions:
- Who it's actually for (use case, not vibes):
- Price:
- Anything measurable: durability, capacity, results, a stat you can back up:
- A real review quote or two, word for word, with the source:
Now rewrite the page using these rules:
1. LEAD WITH THE ANSWER. The first 2-3 sentences must state, in plain language, what this product is, what it's made of, and who it's for. No scene-setting, no "welcome to," no brand-voice throat-clearing first. AI models pull most of their citations from the first third of a page, so the facts go at the top, not buried under story.
2. BE DEFINITIVE, NOT VAGUE. Cut every word that can't be checked: "dramatically," "revolutionary," "you'll love it." Replace with the specific, sourced version. "Reduces returns by 15% based on 500 fitted orders" is citable. "Delivers incredible results" is not. An assistant can't quote a feeling.
3. PUT SPECS IN A LIST OR TABLE, NEVER BURIED IN A PARAGRAPH. Materials, sizing, dimensions, care instructions. Each gets its own line. Structured facts get pulled into AI answers far more often than the same facts said in a sentence.
4. NAME THE PRODUCT AND BRAND TOGETHER, MORE THAN ONCE. Don't just say "this jacket." Say "[Brand] [Product Name]" near the top and again near the specs, so the entity is unambiguous if the page gets quoted out of context.
5. KEEP ONE REAL REVIEW QUOTE, VISIBLE AS TEXT. Not a star rating, not a badge, an actual sentence a customer wrote, with attribution. Models can't read a 5-star graphic, but they can quote a line of text.
6. STATE WHO IT'S FOR AND WHO IT'S NOT FOR. One line each. This is the fact that lets an assistant match your product to a specific person's question instead of a generic one.
7. DO NOT INVENT ANYTHING. If you don't have a real number, a real material percentage, or a real quote, leave it out rather than filling the gap with a plausible-sounding claim. A wrong fact that gets cited is worse than no citation at all.
Output the rewritten page in this order: one-line summary, materials, sizing and fit, who it's for, price, one review quote, then the rest of the brand story if you still want it, after the facts, not before them.
What makes the difference?
- Only fill in facts you can stand behind. A blank line is safer than a guess. The rewrite is only as citable as the truth underneath it.
- Run it per page, not once for the whole site. GEO happens product by product, the same way an assistant answers question by question.
- Re-check it every few months. Reviews, sizing feedback and materials change. A citable page today can drift back to vague if nobody revisits it.
