Build an Imaginary Brand Collaboration With AI

01 / Ideation

Give the collaboration a reason to exist

Start with your reference images

Give ChatGPT your reference images first: the real product you want to recolor or redesign, inspiration images, and any logos or approved campaign images you want it to use.

I went to Pinterest for inspiration for the pop-up shop, window display and other scenes. I made the concept my own by telling ChatGPT exactly what I wanted, including the colors, materials, layout and details I wanted to see. Then I let the AI write the prompt.

With Higgsfield connected in ChatGPT, you can generate the assets directly in the chat. You do not need to go to the Higgsfield website to generate them. Sign up for a Higgsfield account here.

Describe your own concept and references, ask ChatGPT to write the prompt, then review it before asking it to generate one image at a time.

My concept: Aritzia x Reale Actives. Get your skin and wardrobe ready for the Canadian winter.

I paired Reale Actives skincare with Aritzia’s Super Puff and fleece, then extended the idea into collectible accessories, a skincare pouch, matching human-and-dog outerwear, a storefront and a pop-up.

The shared routine: skincare and warm layers before heading into winter.
The shared design: pale green, padded quilting, cream and chrome.

Develop your own concept

Ideation template

Help me develop an imaginary brand collaboration that I can visualize with AI. Brand A: [BRAND A and what it stands for] Brand B: [BRAND B and what it stands for] Audience: [who the concept is for] Occasion: [season, launch, cultural moment or customer routine] Customer need: [what connects the brands] Products and references: [the products and images available here] Propose three distinct concepts. For each, give me the shared customer insight, why both brands belong, one campaign line, a hero product idea and a small set of campaign scenes. Keep real product facts separate from invented collaboration features. Do not invent environmental, durability or skincare claims. Recommend one concept and explain the fit. After I choose it, define the palette, materials, product details, recurring characters and reference roles that should stay consistent across every image. Work on one image at a time. Do not generate anything yet.

A new reusable ideation template based on the strategy behind this concept.

02 / Prompts

Make the concept your own

Choose an image below and customize its prompt for your own concept.

These prompts are customizable templates. Each reference has a job: product identity, person or pet identity, styling, or composition. Keep those roles separate.

Your first brandYour partner brandColor name or hexYour campaign lineYour hero productYour signature itemYour clothing sloganPet, mascot or personal detailYour signature material

Fill any remaining brackets inside the copied prompt. For a different product category, replace the scene-specific garment, pet or skincare details too.

01 / 19

The collectible keychain

References: Product packaging, keychain hardware, individual charm shapes, and an isolated pet-face reference.

Customize this prompt

Customizable version

Create a premium product photograph of a fictional [BRAND A] x [BRAND B] collectible keychain on a white background. Use the supplied [HERO PRODUCT] reference for the miniature’s shape, label and color. Make the miniature visibly larger than each decorative charm, with a clear fitted holder and a believable attachment loop. Use the hardware reference for a polished gold oval spring clasp, shared round junction ring and staggered independent chains. Add four individual charms: [PET OR PERSONAL SYMBOL], [SEASONAL ACCESSORY], [HERO GARMENT] and [FOURTH CHARM]. Give every charm its own connection to the shared ring. No chain passes through another charm. Keep the pet face, product label and each charm recognizable. Match short suspension lengths where specified; retain natural spacing and gravity. Use crisp macro detail, controlled metal reflections, dimensional enamel and a soft contact shadow. Center the complete object with generous margins. No hands, duplicate charms, unrelated branding or text overlays. Portrait 4:5.

02 / 19

The pouch on a lap

References: Approved pouch exterior, five individual product photographs, and an overhead composition reference.

Customize this prompt

Customizable version

Create a photorealistic overhead lifestyle image of an adult woman holding an open [BRAND A] x [BRAND B] pouch on her lap. Preserve the approved pouch silhouette, [CAMPAIGN COLOR], [SIGNATURE MATERIAL], quilting, zipper and co-branding. Frame the pouch, relaxed hand, knit sleeve and soft blanket closely; no face is needed. Inside, show [PRODUCT RANGE] resting naturally at uneven depths and nonparallel angles. Preserve each real product’s silhouette, cap or dispenser, material and relative size. Let some labels turn away and allow believable overlap. A jar can support a diagonal bottle; taller containers settle against the lining. Every product must be partly recognizable, without making all labels face the camera. Keep products closed, supported by gravity, with plausible contact shadows and small folds in the pouch opening. Soft window light reveals glossy fabric and tactile knit. Warm, lived-in styling, no symmetrical product fan or evenly spaced lineup. Portrait 4:5.

03 / 19

The pouch on a chair

References: Same approved pouch and product range, plus a chair composition reference.

Customize this prompt

Customizable version

Create a lifestyle still life of the approved [BRAND A] x [BRAND B] pouch open on a [CHAIR MATERIAL AND COLOR] chair. Match the supplied composition and soft window light. Preserve the pouch’s [CAMPAIGN COLOR], [SIGNATURE MATERIAL], construction, chrome zipper and co-branding. Let the pouch rest partly on its side, with [PRODUCT RANGE] settled in a shallow irregular cluster. Preserve each product’s actual packaging, finish, label and relative dimensions. Show diagonal placement, overlapping contours, partly hidden labels and some relaxed lining. Keep the jar low, one bottle crossing diagonally over it, and other containers nesting along the inner walls. Every container is supported; nothing floats or balances unnaturally. Photograph from a close, slightly elevated angle, with tactile upholstery, realistic fabric folds and gentle shadows. No people, extra containers, upright display row or unrelated logos. Portrait 4:5.

04 / 19

The jacket portrait

References: Campaign model reference, approved garment design, and a separate pose reference.

Customize this prompt

Customizable version

Create a premium e-commerce portrait of [CAMPAIGN MODEL] wearing the approved [HERO GARMENT] in [CAMPAIGN COLOR]. The model reference controls identity; the garment reference controls its exact silhouette, material, quilting, closure, pockets, cuffs, hem and hood trim. Preserve these separately from the pose reference. The garment is closed, with the hood resting down and the head uncovered. Both hands rest naturally in the pockets; elbows are slightly bent, weight relaxed, gaze toward camera. Style with [UNDERLAYER OR BOTTOMS]. Keep hair arranged so it does not hide the collar or chest. White seamless background, broad soft studio lighting, natural skin texture, controlled highlights on [SIGNATURE MATERIAL], crisp garment detail. Straight-on upper-torso-height camera with an 85mm portrait feel. Frame from above the head to the middle of the hips, with comfortable margins. No props, extra jewelry or text overlays. Portrait 4:5.

05 / 19

The matching pet coat

References: Pet likeness, coat construction and a separate pet-coat fit reference.

Customize this prompt

Customizable version

Create a premium e-commerce photograph of [PET OR PERSONAL SYMBOL] wearing a fictional [BRAND A] x [BRAND B] [PET GARMENT] in [CAMPAIGN COLOR]. Use the pet reference for the exact face, markings, body proportions, ears and expression. Use the garment reference for its construction and the fit reference only for how the coat sits on an animal. Seat the pet naturally in a three-quarter pose with the face turned toward camera. Keep the full body, paws and tail visible. Preserve [PET GARMENT DETAILS], accurate leg openings and believable quilting volume. Do not borrow the body shape or markings of a different animal from the garment photo. White seamless background, broad soft studio light and a subtle contact shadow. Photorealistic fur, anatomy, material and stitching. No leash, accessories or typography unless specified in the approved design. Portrait 4:5.

06 / 19

The sidewalk walk

References: Approved model and outfit, approved pet and coat, street composition reference.

Customize this prompt

Customizable version

Create a candid street-style campaign photograph of [CAMPAIGN MODEL] walking [PET OR PERSONAL SYMBOL] toward the right along a wet sidewalk. Use the composition reference for the side-on camera angle, pale stone wall, architectural molding, crop and overcast light. The woman’s upper face is outside the frame; show her torso, walking legs, shoes, leash and the whole pet. Preserve the approved [HERO GARMENT], [UNDERLAYER OR BOTTOMS] and trainers. The pet wears the matching [PET GARMENT], both in [CAMPAIGN COLOR]. Match their established identities and garment construction. The woman holds a takeaway drink near her chest in one hand and a loosely looped leather leash in the other. Show a secure collar attachment, natural slack and coordinated mid-stride movement. Wet paving reflections, realistic fabric folds, restrained editorial color, correct human and animal anatomy. No pulling, extra people, watermarks or captions. Portrait 4:5.

07 / 19

The bakery stop

References: Same model, outfit and pet references, plus the bakery composition reference.

Customize this prompt

Customizable version

Create a quiet campaign photograph of [CAMPAIGN MODEL] and [PET OR PERSONAL SYMBOL] at a minimalist bakery counter. Match the composition reference: woman on the left in a rear three-quarter view, pet seated to the right looking toward her and the counter. Show their entire bodies with modest headroom. Preserve the approved [HERO GARMENT], including [HOOD OR COLLAR DETAIL], [UNDERLAYER OR BOTTOMS] and understated trainers. The pet wears the same approved [PET GARMENT]. Both retain [CAMPAIGN COLOR] and accurate material and construction. A leather leash drapes naturally from the woman’s lowered hand to the pet’s collar. Keep the glass pastry case, pale stone counter, soft gray plaster and subtle brass fixture. Soft window daylight, muted neutral palette, relaxed posture and realistic reflections. No extra people, bags, added lettering or invented accessories. Portrait 4:5.

08 / 19

The hoodie set

References: Approved model and separate hoodie and sweatpants product references.

Customize this prompt

Customizable version

Create a premium full-body e-commerce photograph of [CAMPAIGN MODEL] wearing [HOODIE] and [SWEATPANTS] in [CAMPAIGN COLOR]. Preserve the model’s established face, hair and proportions. Match each product reference’s silhouette, fabric weight, seams, cuffs and hem. Keep the sweatshirt relaxed and the pants full length with a straight, wide shape. Print exactly “[FLEECE PRINT]” subtly at the center of the hoodie chest, following the approved typography and print color. Leave the pants unprinted. Style with understated [FOOTWEAR]. Relaxed straight-on stance, natural hands and a calm expression. White seamless background, full body and both shoes visible, comfortable headroom, soft even studio light, subtle floor shadow. Tactile fleece and natural skin, no extra garments, jewelry, props or graphics. Portrait 4:5.

09 / 19

The funnel-neck set

References: Approved hoodie-set portrait, funnel-neck garment and sweatpants references.

Customize this prompt

Customizable version

Continue the approved e-commerce set with the same [CAMPAIGN MODEL], pose, hair, face, shoes, lighting and white background. Replace only the hoodie with [FUNNEL-NECK TOP], matching its actual product reference. Preserve the pullover construction and collar shape; do not invent a zipper, drawstrings or a hood. Keep [SWEATPANTS] and both garments in [CAMPAIGN COLOR]. Place exactly “[FLEECE PRINT]” at the center of the chest in the approved print treatment, leaving the pants plain. Match the fabric weight, seams, cuffs, dropped shoulders and relaxed drape. Full-body portrait, both shoes visible, natural anatomy, realistic fabric folds and a soft floor shadow. Keep consistent campaign styling without accessories or text overlays. Portrait 4:5.

10 / 19

Friends on the couch

References: Two approved model identities, both approved fleece outfits, couch composition reference.

Customize this prompt

Customizable version

Create a photorealistic campaign image of [CAMPAIGN MODEL] and [SECOND MODEL] relaxing together on a low couch in a modern apartment. Use the composition reference for their exact seated arrangement, body angles, hands, room and lighting, while keeping the two approved identities distinct. One wears [HOODIE] with [SWEATPANTS]; the other wears [FUNNEL-NECK TOP] with the same pant style. Both outfits use [CAMPAIGN COLOR] and the approved “[FLEECE PRINT]” chest treatment. Preserve garment construction, collar shapes, fabric texture and natural drape. Relaxed expressions and believable contact with the cushions. Neutral surroundings and understated trainers keep attention on the clothes. Show natural skin, accurate hands, realistic anatomy and soft directional interior light. No extra people, duplicate faces, props or text overlays. Portrait 4:5.

11 / 19

Friends at the café

References: Same two approved identities and fleece outfits, outdoor café composition reference.

Customize this prompt

Customizable version

Create a candid outdoor café campaign photograph of [CAMPAIGN MODEL] and [SECOND MODEL] in their approved [BRAND A] x [BRAND B] fleece outfits. Match the café reference’s seating, camera distance, gestures, table and building background. Preserve both models’ identities. One wears [HOODIE] and [SWEATPANTS]; the other wears [FUNNEL-NECK TOP] and matching pants, all in [CAMPAIGN COLOR] with “[FLEECE PRINT]” at the chest. Keep their garment shapes and footwear consistent with the approved studio images. Use the reference’s natural phone/drink interactions, with anatomically plausible hands and relaxed posture. Soft city daylight, restrained neutral surroundings and real pavement texture. Natural fleece folds, lifelike skin, a candid friendship moment. No additional branding beyond the approved garments, no extra models or captions. Portrait 4:5.

12 / 19

The fleece street portrait

References: Approved primary model, funnel-neck set, street pose and setting reference.

Customize this prompt

Customizable version

Create an editorial street-style image of [CAMPAIGN MODEL] in the approved [FUNNEL-NECK TOP] and [SWEATPANTS]. Match the supplied lifestyle reference’s pose, wall, camera angle, crop, drink and overcast lighting. Preserve the model’s face and hair from the campaign reference. Keep both garments in [CAMPAIGN COLOR], with exact “[FLEECE PRINT]” chest print, authentic collar construction, relaxed sleeves and natural waistband and pant folds. The woman leans casually against a pale stone corner, one arm resting against the ledge, the other holding a takeaway drink. Keep the interaction physically natural. Show damp city pavement and softly receding street details. Editorial contrast, lifelike skin, tactile fleece, no unrelated logos or text overlays. Portrait 4:5.

13 / 19

The seamless storefront cover

References: Storefront architecture, approved outfits, pet coat, full product-range group photograph and both logos.

One panorama produced the two adjacent carousel slides.

Customize this prompt

Customizable version

Create one wide photorealistic storefront window installation for the imaginary [BRAND A] x [BRAND B] campaign. Use the approved architecture and [SIGNATURE MATERIAL] backdrop. Arrange four full faceless mannequins in two groups across the window, displaying [FOUR APPROVED LOOKS], with a pet mannequin wearing [PET GARMENT]. Keep all garments in the approved campaign palette. Place two unequal-height mirrored chrome rectangular plinths, one in each half. Each holds [PRODUCT RANGE] at realistic retail size relative to the mannequins. Preserve the group reference’s exact packaging and relative proportions. Print the supplied logo lockup and “[CAMPAIGN LINE]” on the front glass, entirely within the left half. Leave a quiet central gap so the split crosses no face, bottle, word or logo. Keep full mannequin bodies and shoes visible. Real glass reflections, warm display lighting and continuous horizontal quilting. One continuous 8:5 panorama, intended for two adjacent 4:5 slides, with no border or visible seam. Widen the physical scene without stretching bodies. After approval, split the single image into equal left and right halves.

14 / 19

The window detail

References: Approved window image and the grouped product-range reference.

Customize this prompt

Customizable version

Photograph a close-up detail of the approved [BRAND A] x [BRAND B] window installation. Preserve its exact architecture, padded backdrop, mannequin styling, [CAMPAIGN COLOR], light and materials. Do not invent a new display. Frame a mannequin in [HERO GARMENT] beside a mirrored chrome plinth holding [PRODUCT RANGE]. Use the grouped product reference for the exact packaging, caps, dispensers, finishes and relative heights. Keep all products life-size against the mannequin; do not enlarge them for label readability. Use realistic glass reflections, warm retail light, crisp product surfaces and believable spatial depth. Let the tighter crop carry the existing installation’s mood without adding new signage, accessories or products. Portrait 4:5.

15 / 19

The wrapped pop-up

References: Exterior architecture, garment material, approved palette and official logo references.

Customize this prompt

Customizable version

Create a photorealistic architectural campaign image of an imaginary [BRAND A] x [BRAND B] pop-up before opening. Match the exterior inspiration’s freestanding proportions, street setting and camera angle. Wrap the entire structure in [SIGNATURE MATERIAL] in [CAMPAIGN COLOR], with broad inflated-looking horizontal channels, rounded corners, realistic seams and soft glossy highlights. Integrate the supplied brand lockup on the front and place “[CAMPAIGN LINE]” beneath it. Keep the marks proportionate and legible, following the surface perspective. This is a fictional installation, with no claim that a real venue has been transformed. Natural outdoor daylight, believable sidewalk contact, surrounding architecture and restrained seasonal context. Show the complete structure with breathing room. No crowds, extra slogans, distorted architecture or unrelated brand marks. Portrait 4:5.

16 / 19

The fitting room

References: Fitting-room layout, all approved garments, brand logos and shared pop-up materials.

Customize this prompt

Customizable version

Create a photorealistic interior image of the imaginary [BRAND A] x [BRAND B] fitting rooms. Use [CAMPAIGN COLOR] padded walls, warm cream matte curtains and a cream bouclé ottoman. Keep a full-length mirror with the supplied collaboration branding and accurate reflections. On one upper chrome rail, hang exactly three tops, [HERO GARMENT], [HOODIE] and [FUNNEL-NECK TOP], plus two pairs of [SWEATPANTS]. Each pair of pants has its own proper clip-style hanger, waistband level and legs hanging naturally. No lower trouser bars. Preserve all approved garment shapes, colors and “[FLEECE PRINT]” chest prints; do not add a zipper to a pullover. Balance the green walls with cream fabrics and a quiet neutral floor. Soft warm lighting, realistic reflective metal, accurate spatial perspective and unoccupied room. No extra furniture or products. Portrait 4:5.

17 / 19

The skincare trial area

References: Skincare trial-area layout, product-range images, logos and shared interior design.

Customize this prompt

Customizable version

Create a photorealistic trial area inside the imaginary [BRAND A] x [BRAND B] pop-up. Use a padded [CAMPAIGN COLOR] rear wall with the approved collaboration branding. Keep the left side open to the surrounding space, without an enclosing return wall. Arrange three softly lit mirrors above a cream counter, with three director-style chairs. Put the official collaboration lockup on the back of every chair. Place sets of [PRODUCT RANGE] naturally at the stations, preserving real packaging, finishes, dispensers and realistic scale. Include only the functional accessories needed for the trial experience. Use warm interior light, realistic mirror reflections, chrome details, restrained styling and clear circulation space. Keep the scene open, welcoming and consistent with the fitting-room palette. No people, floating bottles or invented packaging. Portrait 4:5.

18 / 19

The photo-booth portrait

References: Two approved identities, jacket and fleece outfits, approved closed pouch, two selected products and logos.

Customize this prompt

Customizable version

Create a candid photo-booth portrait of [CAMPAIGN MODEL] and [SECOND MODEL], maintaining their approved faces, hair and outfits. One wears [HERO GARMENT]; the other wears [FUNNEL-NECK TOP] with matching pants in [CAMPAIGN COLOR]. Both smile naturally and sit close together. Use a plain warm beige quilted backdrop with one centered [BRAND A] x [BRAND B] logo above them, visible in the finished photo. The first woman holds the approved CLOSED pouch at chest height with its branded front facing the camera. The second holds [PRODUCT ONE] and [PRODUCT TWO], one beside each side of her face. Preserve their exact shapes, materials and labels. Natural grips, accurate hands, realistic skin and soft photo-booth lighting. No repeated backdrop logos, decorative charms or unrelated props. Keep the two identities distinct and the products believable in scale. Portrait 4:5.

19 / 19

The hot-chocolate station

References: Mug inspiration, logos and shared pop-up interior palette.

Customize this prompt

Customizable version

Create a photorealistic hot-chocolate station for the imaginary [BRAND A] x [BRAND B] pop-up. Show four frosted handled mugs with the supplied collaboration branding, filled with hot chocolate and marshmallows, on a reflective metal tray. Match the mug reference’s silhouette and finish. All four mugs stand completely inside the tray on distinct circular bases. Leave clear visible metal floor between the front mug and front rim. Nothing intersects the rim or fuses into the tray. Keep realistic handle openings, gravity, contact shadows and reflections. Arrange a polished drink dispenser, marshmallow jar, spoons and napkins behind the tray on a cream counter with a padded [CAMPAIGN COLOR] front. Plain warm beige quilted backdrop with no logo or text. Warm soft light, tactile materials, inviting winter atmosphere, no people or extra cups. Portrait 4:5.

Build an Imaginary Brand Collaboration With AI

Give the collaboration a reason to exist

Start with your reference images

Make the concept your own

The collectible keychain

The pouch on a lap

The pouch on a chair

The jacket portrait

The matching pet coat

The sidewalk walk

The bakery stop

The hoodie set

The funnel-neck set

Friends on the couch

Friends at the café

The fleece street portrait

The seamless storefront cover

The window detail

The wrapped pop-up

The fitting room

The skincare trial area

The photo-booth portrait

The hot-chocolate station

Anne Reyes

Want the next build?