Every build below starts with one product photo the brand already had. Paste the prompts in order and fill in the brackets with your own.
Build one, the product page
Step 1Build the reviews file
The file shape
# [Product name], 30 reviews
- "review text exactly as written"
5 stars, [where it was posted], verified buyer
- "review text exactly as written"
3 stars, [where it was posted], verified buyer
Step 2Mine it, then rewrite the page
The mining and rewrite prompt
Read all 30 reviews in reviews.md. Do not use anything you know about this product from outside the file.
Give me four things.
1. THE PHRASES THAT REPEAT
Exact wording, not a paraphrase. For each phrase, tell me how many of the 30 reviews use it or a close variant, and quote two of them. Rank by frequency. Ignore anything that appears only once.
2. THE OBJECTION
The hesitation or complaint that comes up most. Quote three reviews that raise it. Tell me whether my current page addresses it at all.
3. WHAT SURPRISED THEM
Anything a reviewer says they did not expect. These are the lines that convert, because no brand thinks to write them.
4. THE WORDS I USE THAT THEY NEVER USE
Compare my current page copy, pasted below, against the reviews. List the marketing words that appear on my page and in zero reviews.
Then rewrite my product page.
Rules for the rewrite:
- Use the phrases from section 1, in the customers' wording
- Answer the objection from section 2 inside the copy, do not dodge it
- Lead with the thing from section 3
- Cut every word from section 4
- Quote nothing you cannot find in reviews.md
- No adjectives a customer did not use first
Give me: one product title, one description of 40 words or fewer, three bullets, and one line for the buy button area.
MY CURRENT PAGE COPY:
[paste it here]
Build two, the pop-up
Step 1Get the real palette, not a guess
The palette check
Look up [brand name]'s actual published brand colors and give me the hex codes. I want their real palette, not a description of the vibe.
Step 2The brief
The brief
I want three different email pop-up sign-up forms for [your brand or product]. Use [brand name]'s colors, [hex codes], and a clean rounded sans-serif typeface. Here is the product photo to build the design around: [attach photo].
Each pop-up needs a headline, one short line of supporting copy, an email field, a button, and a small link that lets someone close it without signing up.
Step 3Force three real layouts
The variety prompt
Make the three concepts genuinely different layouts, not the same design with different copy. For example: one full-bleed photo with the form underneath, one split screen with the photo on one side and the form on the other, and one boxed card with the photo inset at the top and the form below it.
Two of the three, same palette, different layouts.
Build three, the print-ready insert card
Step 1The brief
The brief
I'm designing a packaging insert card for [your brand]. Here's my product photo: [attach photo]. My brand colors are [hex codes] and my font is [font name]. Design both sides of a 4 x 6 inch insert card. The one thing I want the customer to do is leave a review at [your review destination].
Step 2The two sides
The two sides
Front: brand mark, a thank you that sounds like a person wrote it, one supporting line, and the product photo bleeding up from the bottom. End with a short line that gets the card flipped without naming what's on the back. Do not put the offer on the front.
Back: my one ask, the QR code, and the incentive last. Nothing else.
Step 3The QR and the scaffolding
The QR prompt
Add a QR code pointing to [your review URL], sized at least 0.8 inches square with clear space around it, error correction level H. Under it, add a short "not sure what to write?" list with three specific prompts about my product, [describe what your product is and how people use it].
Step 4The incentive line
The incentive prompt
Add the incentive at the bottom in a contained block so it reads last, not first: [your incentive]. Include a short line stating the review does not need to be positive to qualify. Keep it plain, not legalistic.
Step 5The print spec
The print spec
Output both sides at 4 x 6 inches trim with 0.125 inch bleed on all four sides, at 300 dpi. Keep all text and the QR code inside a safe area inset 0.1875 inches from the trim edge. Give me both sides as a two page PDF.
Build four, the fifteen-ad set
Step 1Name the five angles
The five angles
Build me a Meta ad set from the attached photo of my product. My headline is [five words or fewer]. My support line is [one sentence]. Both stay identical on every ad so the set reads as one campaign.
Five ads, one per angle, in this order:
1. PRODUCT ALONE. The pack clean and centered with generous space. Answers "what is it".
2. IN USE. The same product placed in a moment. Eyebrow names the occasion. Answers "when would I use this".
3. THE PROBLEM. Full-bleed product photo, darkened, three short problem fragments stacked, written the way a customer would say it to a friend. No benefits here. Answers "is this for me".
4. THE PROOF. Product plus two or three stat blocks. Use only figures printed on my packaging or in the copy I paste you. Answers "why should I believe you".
5. THE OFFER. Product above, a block below with one button reading [your CTA]. This is the only ad with a button.
Reproduce the product exactly as it appears in my photo. The label artwork, the typography, the colors and the proportions do not change. Never invent a rating, a review count, a percentage, a price or a testimonial.
Step 2Build 4:5 first, then cut down
The three shapes
Now give me every one of those five angles in three shapes:
- 4:5 vertical, 1080 x 1350, built first because it is the tallest and holds the most copy
- 1:1 square, 1080 x 1080
- 1.91:1 wide, 1200 x 628, headline only, drop the support line
Keep 108 pixels clear from every edge on the 4:5 and the square, and 60 pixels on the wide one. Nothing important in the bottom 250 pixels, a CTA row covers it in some placements. Same headline, same support line, same product on all fifteen.
Build five, the whole campaign in one look
Step 1The brief
The brief
I'm building a campaign for [your brand]. Here's my product photo: [attach photo]. My offer is [your offer, for example 15% off your first order]. Build the whole campaign in one look: a site banner, a square ad, a portrait ad, an email hero, and reuse my pop-up from [wherever it already lives] with the same offer.
Step 2Lock the one look
The one-look lock
Hold the same colors, [hex codes], and the same typeface, [font name], across every piece. [Your offer] should be the biggest thing on the page, bigger than the headline above it.
Step 3The refine
The refine
Make [the headline] bigger and bolder. Cut [the line you do not want]. Make [your offer] the biggest text on the page, in [your accent color]. Move [supporting line] down to the bottom in small print. The button should say [your CTA] in [your accent color]. Use [this image] for the banner, [this image] for the square ad, [this image] for the portrait ad, and [this image] for the email.
Build six, the competitor ad rebuilt with your product
Step 1Find what is actually working
Find the proven ads
Open the Meta Ads Library for [competitor name]. Set the country to United States, ad type to all ads, and sort by impressions, high to low. Find their verified page and show me their 5 highest-impression active ads. For each one, tell me what it is selling and take a full screenshot of the ad card.
Step 2Lock the brief before you generate
Lock the brief
I want to recreate this ad [attach the competitor screenshot from step 1] using my own product. My product is [describe your product in one sentence]. The creative direction I want is [your one-sentence direction]. Use this exact branding across the recreation: background color [your color], headline font style [your font], accent color [your color], and my product photo at [attach or describe your product photo].
Before you generate anything, write out the exact image prompt you would use and any ad copy, and show it to me first. Do not generate the image yet.
Build seven, the brand world
Step 1Get the ten settings before you touch the photo
The ten settings
Look at [your brand name] and [a link to your product page or your Instagram]. Based on this brand's actual visual world, its colors, its cultural references, its aesthetic, give me ten specific real-world settings, not generic categories, that a photo of [describe your product in one line] could be placed into. Name real places and real details, the way "the wave-pattern mosaic pavement of a Rio boardwalk" is a real place and "a beach" is not. For each setting, tell me what it is for: my grid, an email header, or an ad background.
Step 2Run one setting at a time
The scene prompt
Generate an editorial lifestyle photo of [describe your product in one line: category, color, distinctive shape] in [paste one setting from your list]. The product should be small and clearly secondary in the frame, occupying roughly 10 to 15 percent of the image, with the setting itself as the true subject. Keep the product's shape, color, label, and every printed detail exactly as shown in the reference photo. Do not redesign, restyle, or reinterpret the product. Only change the environment, lighting, staging, and crop around it.
Two of the ten. Same bottle, no shoot.
Build eight, one photo into every placement
Step 1Write the product lock
The product lock
Rules for this image:
Reproduce the product exactly as it appears in my photo. The label artwork, the typography, the colors and the proportions do not change.
Never cover the brand name or the product name with anything.
Add no text, logo or watermark other than what I have asked for above.
Photorealistic commercial photography.
Step 2Name the shape, the empty space and the copy
The paid ad
Build me a vertical paid social ad from the attached photo of my product.
Layout: my product cut cleanly into five horizontal slices, floating and stacked down the center of the frame with even gaps between them. Tilt each slice at a clearly different angle so the stack has movement rather than sitting in a straight line.
Background: [name it]. Keep the background clearly different in tone from the product itself, and use shadow and edge contrast so the product still separates from it.
Callouts: five thin white lines, each starting with a small dot on a slice and running out to a label, alternating left and right side. Top to bottom the labels read:
[INGREDIENT OR FEATURE] / [three or four word benefit]
[INGREDIENT OR FEATURE] / [three or four word benefit]
[INGREDIENT OR FEATURE] / [three or four word benefit]
[INGREDIENT OR FEATURE] / [three or four word benefit]
[INGREDIENT OR FEATURE] / [three or four word benefit]
Set the name in bold capitals and the benefit smaller underneath.
[Paste the product lock here.]
Build nine, the gift guide submission
Step 1Let the product pages do the typing
The setup
I sell [what you sell] and I want to pitch these products into holiday gift guides.
Here are the product page links, one per product:
[paste link]
[paste link]
[paste link]
Read each page and pull the exact product name, the price, and what it is made of.
Use the price for [the country the outlet publishes in], not my home market, and tell me which one you used.
Do not invent a price or a name. If a page does not load, say so and stop.
Step 2Ask for the images to spec
The images
Now make me one image per product, ready to drop into a gift guide.
Take the photo from each product page and put it on pure white. Not off white, not cream. If the original sits on a near white, correct it to pure white and leave the product and its shadow exactly as they are.
Crop them all from the same window so the products stay true to size against each other. Do not scale each one to fill its own frame.
If one product has a shadow and another does not, build a matching one so the set reads as a group.
Make them large enough to print, at least 2000 pixels on the long edge.
Show me all of them side by side at full size before you save anything.
Step 3The line and the card
The line
Write one line for each product, about twenty words. What it is, then who it's for. Name a real person, not a customer segment.
No adjectives an editor would have to cut. No elevated, no essential, no redefines, no curated, no must have, no timeless.
Then put each product on its own card: the image, the name, that line, the price, and the link. Nothing else on the card.
Step 4The pitch email
The pitch
Now write the email to the editor. Her name is [editor's name] and she writes for [outlet].
Put the price band in the subject line, because she is filling a slot under a number.
One paragraph per product: the name and price in bold, the line underneath, the link on its own row, so she can copy a whole block into her draft.
Say the images are attached. No deck, no lookbook, no brand story, no founder bio.
The last sentence offers samples. That is the only thing in the email that asks for anything.
Keep it to one screen.
Step 5Have it read back to you as the editor
The editor check
Read this back to me as a gift guide editor with two hundred pitches in her inbox and eleven slots to fill.
Tell me which of these four my submission fails:
1. Is there a clean image on white I can drop straight into the grid
2. Does one line tell me what it is and who it's for
3. Is the price there
4. Does the link work
Then show me the results rather than telling me it passed. Open every link, and tell me if any price on my card is different from the price on the page it links to.
Build ten, the rewrite that gets you cited by AI
The GEO prompt
You are rewriting an e-commerce product page so AI assistants (ChatGPT, Claude, Perplexity, Gemini) can quote it as a source when someone asks what to buy.
MY CURRENT PRODUCT PAGE COPY:
[paste it here: title, description, specs, whatever you have]
MY PRODUCT'S REAL FACTS (only fill in what's true. Never invent a number):
- Materials / ingredients / what it's made of:
- Sizing, fit, or dimensions:
- Who it's actually for (use case, not vibes):
- Price:
- Anything measurable: durability, capacity, results, a stat you can back up:
- A real review quote or two, word for word, with the source:
Now rewrite the page using these rules:
1. LEAD WITH THE ANSWER. The first 2-3 sentences must state, in plain language, what this product is, what it's made of, and who it's for. No scene-setting, no "welcome to," no brand-voice throat-clearing first. AI models pull most of their citations from the first third of a page, so the facts go at the top, not buried under story.
2. BE DEFINITIVE, NOT VAGUE. Cut every word that can't be checked: "dramatically," "revolutionary," "you'll love it." Replace with the specific, sourced version. An assistant can't quote a feeling.
3. PUT SPECS IN A LIST OR TABLE, NEVER BURIED IN A PARAGRAPH. Materials, sizing, dimensions, care instructions. Each gets its own line. Structured facts get pulled into AI answers far more often than the same facts said in a sentence.
4. NAME THE PRODUCT AND BRAND TOGETHER, MORE THAN ONCE. Don't just say "this jacket." Say "[Brand] [Product Name]" near the top and again near the specs, so the entity is unambiguous if the page gets quoted out of context.
5. KEEP ONE REAL REVIEW QUOTE, VISIBLE AS TEXT. Not a star rating, not a badge, an actual sentence a customer wrote, with attribution. Models can't read a 5-star graphic, but they can quote a line of text.
6. STATE WHO IT'S FOR AND WHO IT'S NOT FOR. One line each. This is the fact that lets an assistant match your product to a specific person's question instead of a generic one.
7. DO NOT INVENT ANYTHING. If you don't have a real number, a real material percentage, or a real quote, leave it out rather than filling the gap with a plausible-sounding claim. A wrong fact that gets cited is worse than no citation at all.
Output the rewritten page in this order: one-line summary, materials, sizing and fit, who it's for, price, one review quote, then the rest of the brand story if you still want it, after the facts, not before them.
