Give AI the context.
Build a campaign concept.

# Audience research brief and evidence
Complete the brief before research. Fill the evidence section with AI after reviewing the sources.

## My research brief
- Brand and product: [Name]
- Audience to investigate: [Customer group and purchase situation]
- Market and language: [Location and language]
- What I already know: [Customer facts, with sources]
- Questions I need answered: [Motivations, buying triggers, objections, language, or alternatives]
- First-party material: [Anonymized reviews, survey responses, customer questions, or interviews]
- Other starting sources: [Product/review pages or relevant public research]
- Competitors or alternatives: [Names and why customers consider them]
- Gaps: [What I haven't validated]

## Evidence record
Repeat for each useful finding:
- Pattern or finding: [Specific observation]
- Customer wording, if quoted: [Short exact quote, never invented]
- Source and date: [URL or supplied file; publication/review date where available]
- Who it represents: [Own customers, competitor customers, or a broader group]
- Support: [Evidence and limits of the sample]
- Interpretation: [What this might mean, separate from the observation]
- Relevance to my campaign: [Why this matters here]
- What needs checking: [Uncertainty or conflicting evidence]

## Candidate insights
For each candidate, record: customer situation → desire or tension → evidence → possible campaign relevance.
No finding is approved just because AI suggested it.

# Chosen customer insight
Complete this after reviewing the research. Keep one primary insight for this campaign.

- The customer: [Specific audience and situation]
- What they want: [Desired outcome]
- What makes it difficult: [Tension, objection, or unmet need]
- My chosen insight: [One sentence connecting the situation, desire, and tension]
- Evidence supporting it: [Source references from the research file]
- Status: [Supported by research / hypothesis to test]
- Why it matters now: [Connection to the season or occasion]
- Product connection: [How the actual product helps; use supported facts]
- Why I chose this over the other insights: [Strategic reason]
- What I want the customer to remember: [One takeaway]
- What this insight does NOT justify claiming: [Limits or unsupported implications]

My decision: [Approved / needs more research]

# Season and offer
Complete this with the details your business can support. Mark undecided fields clearly.

- Campaign goal: [The business outcome]
- Season or occasion: [Black Friday, holiday gifting, launch, or another occasion]
- Featured products: [Specific products and variants]
- Offer: [Discount, bundle, gift, access, or no discount]
- Start and end: [Dates, times, and timezone]
- Eligibility and exclusions: [Products, customers, minimum spend, or other conditions]
- Redemption: [Automatic, code, or other confirmed method]
- Availability: [Confirmed stock and any genuine limits]
- Fulfillment constraints: [Confirmed shipping cutoffs or delivery limitations relevant to messaging]
- Approved wording: [Claims and offer language the campaign may use]
- Where the campaign will appear: [Website, email, social, ads, or other placements]
- Still undecided: [Items to resolve before publishing]

## Demo only
The reel uses “25% off, BFCM weekend only” as a teaching example. It is not a recommended discount for every brand or a confirmed Artifora promotion. Replace it with an offer your margins, inventory, and operations can support. Do not invent scarcity or guaranteed delivery dates.