Email: Flows & Campaigns

Included in this module

What you get

Campaign emails, built and ready to send

Essentials	Growth	Full System
4 campaigns a month	6 campaigns a month	8 campaigns a month

Every campaign includes the story angle, the email strategy, the copywriting, and finished designed creative. You approve next month's angles once, at the end of the current month. After that, campaigns arrive every Friday already built. No weekly back and forth.

Automated flows, delivered as Flow Blueprints

A Flow Blueprint is everything your team needs to build the flow and nothing they have to ask me for:

• The flow logic diagram
• Triggers and entry criteria, written in your platform's own language
• Exit and suppression rules, so two flows never hit the same customer
• The timing table, email by email
• Conditional splits and what each branch receives
• Copy for every email: subject line, preview text, body, call to action
• Designed creative for every email
• Segment definitions, exact
• The success metric and what good looks like
• A build checklist your developer signs off against
• A 30-minute walkthrough with whoever is building it, at no charge

Eight flows, three stages

Recover · Essentials	Retain · Growth	Maximize · Full System
Welcome · Abandoned Checkout · Abandoned Cart · Browse Abandonment	The four above, plus Post-Purchase and Winback	The six above, plus VIP and Back in Stock

Blueprints are paced to your team's build capacity, not dumped in one week. Highest-revenue flows ship first.

List health and deliverability

Essentials	Growth	Full System
Core segments defined at build and reviewed quarterly. A written list hygiene and sunset policy your team executes. Deliverability flagged in your monthly report if it degrades	Segmentation reviewed and refreshed monthly. Policy plus a monthly suppression list. Monthly check on bounce rate, spam complaint rate and unsubscribe rate	Monthly refresh plus behavioral and predictive segments. Policy, monthly suppression list and engagement-tier rules. Monthly check plus inbox placement review and an authentication audit

Testing

One test is one question answered, then applied to everything that follows.

Essentials	Growth	Full System
Subject line. 1 question answered a month, applied to campaigns	Subject line, offer and call to action. 2 questions a month, applied to campaigns plus one flow	Subject line, offer and call to action, creative and layout, send time, flow timing. 4 questions a month, applied to campaigns and flows

Twelve answered questions a year at Essentials. Forty-eight at Full System. Each one compounds.

Every month after the build

• A monthly performance report: email revenue, share of total revenue, flow by flow
• Flow optimization recommendations driven by that report
• The test result, what it means, and what changes next month
• Next month's campaign plan and angles