Included in this module

What you get

One Capture Campaign every quarter, on every tier: the offer, the asset, the page it lives on, and the surfaces that ask for it. Built as one thing, because a capture page with no offer behind it captures nothing
Your lead magnet, finished. Pick the format that suits your product: a buying guide, a fit or size guide, a comparison chart, a first-order offer or gift with purchase, or an early-access list
The capture page itself, as a live preview you can open on your phone plus a build spec your developer works from. The same Page Blueprint the Website Strategy module uses
Your capture surfaces: popups, embedded forms and the rest. The offer, the copy, and the targeting and trigger rules, ready for your team to build. 1 surface on Essentials, 3 on Growth, 5 on Full System
A nurture brief handed straight to your email: who just joined your list, what they were promised, and what the first emails have to say. If Email: Flows & Campaigns is one of your modules, I write and design those emails there
A standalone landing or sales page each quarter, plus a monthly capture test queue, on Full System

New subscribers and list growth against the baseline I lock before anything changes
Conversion rate per capture page and per surface, so you can see which popup and which page is actually doing the work
Every subscriber tagged to the surface that captured them. Set up during your System Build, because this cannot be applied backwards
I do not report revenue per subscriber. What a lead turns out to be worth depends on your pricing, your product, your site and your customer service, and I am not going to take credit or blame for any of those

This module grows the list. It does not go hunting.Every lead comes from traffic already arriving at your store, your campaigns and your pages.

Worth knowing before you buy

What is not included

Lists, cold email and outbound. I capture the traffic you already have. I do not build, buy, rent or scrape lists, and I do not run outreach or book appointments
Paid lead ads, ad spend and access to your ad accounts
Giveaways, sweepstakes, referral and affiliate programs
Building the popup, the form or the page inside your platform. It ships ready to build, your team turns the key
The nurture emails themselves, and quizzes, calculators, apps, webinars and video courses