Website Strategy

What you get

• A monthly analysis of where visitors leave your store and why, built from your own analytics and session recordings rather than from opinion
• Page Blueprints, one to three a month depending on your tier. Each one is a rewritten page, a live preview you can open on your phone, and a build spec your developer works from
• A site messaging framework, so every page tells the same story. If Campaign Strategy is one of your modules, your site inherits that same messaging, which is what stops your store and your email sounding like two different brands
• Basic on-page SEO for every page I write: title tag, meta description and H1. Getting your brand into AI search answers is the GEO module, not this one
• A prioritized page queue, so you always know what is being worked on and what is next
• A 30-minute walkthrough with whoever is building it, once a month, at no charge
• A monthly readout showing what each page did before and after

How it is measured

• Every page I write gets a baseline locked before anything changes, then a before and after number
• Pages with enough traffic to read a result carry that number. Pages below that threshold ship and are reported as delivered, without a performance claim attached, because on a low-traffic page the difference between four orders and six is not a result, it is noise
• I also report how many days it took from my handoff to your page going live, because that is the part I do not control
• Your site-wide conversion rate is shown as context only. It moves with your traffic mix, your pricing and your promotions, and I am not going to take credit or blame for any of those